A global material handling solutions provider wanted to adopt a phygital approach to engage with consumers and dealers in North America. The company sought to demo products including forklifts, pallet jacks, and fleet management services at a virtual showroom for product launches as well as dealer engagement.
During the COVID-19 lockdown, the company provided customers and dealers with an immersive, virtual experience by leveraging the Infosys Meridian platform. A cloud-first workplace platform, it helps enterprises conduct virtual events and deliver intuitive experiences to engage with constituents. Meridian enabled the company to provide a virtual sales experience, including product display and launch, as well as organize dealer summits.
Key Challenges
- Anemic sales due to absence of customer footfalls across the showroom network during the lockdown
- Lack of touch-and-feel experience for new product launches and dealer events
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The Solution
Virtual platform offers a near-real world and immersive experience of products
Infosys Meridian platform enabled the company to replace the shuttered brick-and-mortar showroom network with a phygital store. Meridian, a Live Enterprise workplace platform, helped the company simulate the showroom experience with a virtual demo of material handling products.
Significantly, Meridian enabled the company to host its annual North America dealer summit virtually, and launch new products.
The Infosys telemetry command center allowed a remote product showcase and operation of machine features. Infosys Wingspan, our mobile-first learning solution, delivered personalized communication and set up micro-engagements. Infosys Event Management platform organized the event by orchestrating and scheduling sessions and demos.
Virtual platform ensured 2x participation compared to a physical dealer meeting
- The virtual assistant capability of the platform helps the company engage with associates through experiential events
Benefits
Virtual conference
The company hosted its annual dealer summit on the Infosys Meridian platform
Real-world simulation
Meridian created a real-world experience for participants with multiple sessions, breakout meetings, and product showcases
Hyper-personalized experience
Telemetry solutions provided dealers with an immersive experience of product features
